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The Philosophy of Ordering Beer

You can tell a lot about the philosophy of a person by how that person orders a beer.

Find out which philosophy best speaks to you in:

Beer Syndicate’s Guide to…

The Philosophy of Ordering Beer

Fatalist: “It’s a logical or conceptual truth that we are powerless to do anything other than what we actually do.  Accordingly, it really doesn’t matter what I order, you’ll just end up bringing me the exact beer I was fated to have anyways.”

Fatalism

Empiricist: “Knowledge comes only from testing things with the senses, so the only way I’ll know which beer I’ll like is by experiencing each one personally. It’s best then that I order a sample of everything.”

Utilitarian: “I’ll choose the beer that leads to the most happiness for the greatest number of people.  First, I just need to assign a precise and impartial ‘happiness value’ to each beer that I might choose and then somehow predict whether the consequences of choosing that particular beer will yield the most collective happiness, assuming there is such a thing as a ‘collective happiness’.  You might want to come back to me… this may take a while.”

Platonist: “Every object or quality (like a cat or softness) in the world is merely a representation or copy of a perfect, unchanging, ideal Form that exists outside of space and time.  Therefore, I’ll have a pint of whatever you have on tap that best represents the ideal ‘Form of beer’.”

Absurdist: “Humans live with the conflicting absurdity of trying to find the meaning of our existence in a meaningless universe. As such, there are only three solutions to resolve this problem: (1) suicide, (2) belief in religion, or (3) embracing the Absurd while defiantly searching for our own individual meaning. I’m not in the mood for suicide or religion, so just bring me whichever beer you think might be the meaning of life. No pressure.”

Absurdism

Relativist: “There is no such thing as objective knowledge, truth, morality or taste.  Therefore, feel free to pour me a pint of any kind of beer as they are all relatively good according to some framework or another!”

Phenomenalist: “Physical objects do not exist in and of themselves, but are actually only logical constructions derived from perceptual properties (such as “hardness” and “roundness”) within space-time.  This means that reference to any object is fundamentally a reference to some sense-experience, as we cannot sense anything beyond the phenomenon of our experience.  Based on this, I’ll have a pint of medium bitterness, wetness, coldness, brownness, semi-sweetness, with about 10% alcohol-ness.”

Marxist: “Under capitalism, commodities are produced so that they can be exchanged for profit instead of being produced based on what is needed by society.  Wage-workers are viewed as mere instruments, valued only for their labor and exploited for their ability to generate profit for their capitalist employer, which ultimately alienates the worker from their humanity and individuality.  The workforce will only regain its freedom and humanity when the means of production are commonly owned by everyone, money no longer exists, and no profit is made.  In order to help with this transition, I’ll just go ahead and pour myself a pint, free of charge.”

Kantian: “Act as if the maxims of your action were to become a universal law of nature through your will, and that these maxims do not result in logical contradictions when we attempt to universalize them.  Personally, I’d prefer a rare barrel-aged sour beer, but if I made it a universal law that all people ought to order a rare barrel-aged sour, then not everyone would be able to have it due to scarcity, thus resulting in a logical contradiction. I ought not do that.  Instead, it seems I’m duty-bound to order whichever cheap mass-produced beer you have so that other people in the world would also be able to order it.”

Spinozist: “The universe is ‘God’, and ‘God’ is the universe, and everything exists within the universe. Extension is an attribute of God, and all material objects are simply modes of Extension. Consequently, I will have a pint of God, extended in the mode of a Pilsner, of course.”

Spinoza


Hi, I’m Dan: Co-Founder and Beer Editor for BeerSyndicate.com, Beer and Drinking Writer, BJCP Beer Judge, Gold Medal-Winning Homebrewer, Beer Reviewer, AHA Member, Beer Traveler, and Shameless Beer Promoter.

Beer Syndicate

Why Bars & Pubs Are Vital To Your Community

Whether it’s a happy hour during the week or a night out on the weekend, your neighborhood bar is ready for you. Local breweries, big chains, or little dive bars are great places to hang out, have a few drinks, and unwind.

However, that’s not all they do. Bars and pubs are vital to the lifeblood of the communities they serve. There’s so much more than alcohol and food there. These places tend to be where people socialize, talk about their neighborhood, and even support local musicians and artists. The local drinking spot can actually help your community thrive.

Image Source: Pixabay

The Third Space

There’s a theory called “third space” that fits well with your neighborhood drinking establishment. Your home is your first space; that’s where you spend a lot of your time. The second space is where you work; a place where you probably spend too much of your time.

Both are social environments for people. You go home and hang with your family, but you also have your work friends.

That leaves a third space — a social environment free from the pressures of home and work. That’s exactly what your local bar or pub does. It gives people room to socialize beyond home or work.

It doesn’t have to be a bar, of course. A barbershop, the mall, or even a public library can all serve as a third space. But there’s something special about drinking establishments like local breweries, corner pubs, and the like. They tend to be cozy and comfortable. You can talk with others, even strangers, and be accepted. In other words, bars and pubs give your community a place to hang out and have fun together.

An Unofficial Community Hot Spot

Because these drinking establishments tend to draw people out of their work and homes, they tend to become local hot spots for a community. More people are heading into local places for conversation and social interaction. And that’s turning these places into hubs of activity and knowledge.

Sure, there’s drinking going on. That’s kind of the point of these places. But when the local team is playing a big game, the local bar or pub is packed. Everyone cheers on the home team, and in the process, bonds with each other.

These establishments also help local businesses (besides themselves, of course). They bring in people, so they bring those people’s money to the area. Instead of driving miles away to the big outlet mall, people can stay in their neighborhood, have a drink, and then go do that shopping locally.

Supporting Local Artists

Culture is an important part of our lives. But how many times can you get to the art museum or opera? How many times do you even want to do that?

This is where local breweries, bars, and pubs serve the community again. Sure, you can head to the nearest stadium and pay hundreds of dollars to see a popular band. But you can save time, money, and hassle by going to a neighborhood drinking establishment and catching a small, up-and-coming band. These small venues are not just great places to catch music. They’re vital to letting local bands have a space to play.

The same is true for artists as well. Big chain bars already have their decor planned out by corporate. But local venues are more likely to show local artists’ work. As with music, this is a great way for area artists to get some exposure — and maybe a few sales.

Visit Your Local Place Today

When you’re ready to head out of the night and have a few drinks, make sure you do so responsibly. But consider going to your nearest local bar. After all, this is your community too.


Guest Post by Henry MooreHenry believes travel can change you, and good health preserves you. He combines both in his work on FitWellTraveler.

Top 15 Tips for Craft Brewery and Craft Beer Bar Success

Ever dreamed of quitting your day job to launch the newest, coolest craft beer bar or brewery in town?

Not so fast.

With craft beer bars and breweries hotter than the housing market of 2005, competition is getting stiff, which means not even the most polished business plan is enough to guarantee your success.

In these uncertain times, what you need is a silver bullet— No, not a Coors, smart guy, but a magic formula that will ensure financial victory.

Sure, some might tell you that there are no guarantees in business, but those people don’t know Russian hackers.  We do.  And what we’re about to wikileak to you are the secrets of success that other craft breweries and craft beer bars don’t want you to know.

Craft Beer Cash Cow

Using sophisticated spy tools similar to those employed by the CIA, NSA and FBI, our digital comrades scraped private data from the most successful craft breweries and taprooms in the U.S.  From there, we sifted through pages of emails, text messages, social media communications, phone transcripts, WhatsApp chat logs and business records.

After the data was scrubbed, a pattern of success emerged.

What you have before you now are the best business secrets compiled from the private records of the most successful craft breweries and beer bars in the U.S.  Follow this advice, and we just might be seeing you on the next cover of Rich Person Magazine

The Basics

1.  Food Trucks. Food trucks are vital to the survival of any taproom, probably more so than the quality of the beer on tap. If there are no food trucks available, seek out a food trunk (food sold from the trunk of a car).

2. All IPA Everything. While it’s true that people like variety and trends come and go, there is one thing that will never change: everyone only likes IPA forever. Therefore it’s best to assume that you will alienate everyone and go bankrupt instantly if you don’t either brew IPAs exclusively (or at least have an IPA as your flagship beer) or only have IPAs on your tap list. For taprooms that want to expand, consider setting up an IPA-only bottle shop.

To stay relevant, try mixing things up a bit by throwing an IPA tap takeover in your IPA-only taproom.

3. Pay-to-Play. With new craft breweries opening at a rate of 100 per day, it can be tough for a brewery to get its beer into a bar and even tougher for bars to decide which beer they should put on tap. But it doesn’t have to be that hard— not with pay-to-play!

Let’s explain this concept Mr. Subliminal-style: “Pay-to-Play” is a kind of win-win enhanced business technique [bribery] where a brewery or distributor provides money [$20 per keg to $2,000 per dedicated tap line per year], goods [new tap lines, expensive sports tickets, new TVs, coolers, etc.] or services [maintaining draft lines] to bars in order to build good relationships [get preferential draft placement ideally at the exclusion of other breweries and distributors]. (Legality may vary.)

4. Paid Swag-Vertising. People want to advertise for you for free, so it is critical that you charge them for that privilege. Make a buck and get your brand out there by selling logo-laden hoodies, t-shirts, trucker hats, fanny packs, giant permanent car decals, and DIY face, eyelid and tongue tattoos (talk about word of mouth— ZING)!

Speaking of passive-aggressive advertising techniques, consider offering a one-time 3% discount to people who legally change their name to the name of your brewery of beer bar, and then sue them later for trademark infringement.

Location & Design

1. Difficult-to-Find Industrial Location. This is more of a must for brewery taprooms than craft beer bars, but there is no denying the collateral benefit of your customers finally being able to get a growler filled and pick up a bulk order of printed circuit boards right in the same obscure industrial park!

2. Unfinished Building. Let’s face it: people love the look of raw building materials. So give your customers what they want and save a bunch of money in the process by moving into a half-finished or abandoned dilapidated building! There’s no better time to show off the natural beauty of your building’s exposed brick, cinder block, dry wall, rafters, insulation, plumbing, HVAC ducts, electrical wiring, concrete foundation or whatever other architectural treasures there are hiding behind the scenes!

Remember, it’s not “unfinished”, it’s rustic… or sustainable… or something.

3. DIY Wood & Metalwork-Motif. This one’s more of a brewhouse taproom requirement, but in every case the key is that you or a buddy (whoever has the better beard) build the furniture and bar out of urban-foraged wood or metal.

If you can’t find any scrap metal, discount wood or free-cycled cinder blocks for your re-purposing purposes, then beer-inspired furniture and fixtures are a must including grain-bag chairs, hop-stuffed pillows, over-pressurized tap handle bathroom sink faucets, beer bottle chandlers, beer can telephones and keg toilets.

Business Edge

1. Expensive Artisanal Snacks. Small $5 bags of gourmet popcorn, hand-crafted potato chips, trail mix, or food lumps made from spent grains are just a few examples of expensive artisanal snacks that will put you on the fast-track to success.

2. Crowler Machine. Beer from the can used to be bad because of its association with macro beer and cancer, but now it’s the best. A “Crowler Machine” will allow you to seal beer in a to-go can so that you can tap into the can craze before beer from the can is a bad thing again.

3. Irregular Business Hours. If it’s one thing people hate, it’s predictable business hours. Not only that, it’s a proven fact that people don’t drink beer on Mondays, Tuesdays or Wednesdays, so definitely don’t be open on those days or any other days. But if you do choose to be unnecessarily open for business, remember that most people get their drinking done before 5 pm, which means last call should be no later than 4:45 pm. Also, keep in mind that the most effective business-owners only work a four-hour work week, which means if you’re open more than four hours a week, you’re doing something wrong.

Atmosphere

1. Dogs. It’s a fact that everyone loves dogs, and if they don’t, then they’re worse than Hitler because even Hitler liked dogs. Therefore, the more dogs in your taproom, the better. If no dogs are available, seriously consider investing in a dog simulator machine (it makes loud barking noises and is upgradeable to emit wet dog smell and blow animal hair around the taproom).

2. Hipster “Indie Folk” Behind the Bar. Nothing gives the appearance of anti-capitalist coolness to a for-profit business better than indie folk tending bar, so stock up while supplies last! (Don’t worry, indie employees will appreciate the irony… it’s what they live for.)

3. Games. Few if anyone have ever been seen actually playing these games in taprooms, but it is essential that at least one of the following be on premises at all times: Cards Against Humanity, Ticket to Ride, or Settlers of Catan. Also, if you have an outdoor area, don’t forget that zoning requires that you maintain an operational cornhole set.

Philosophy

1. Local Everything. Local is the new black. So whenever possible and regardless of quality, taprooms need to serve local beers, arrange for live local music, local puppet shows, and free local tax-prep help.

2. Beer Puns. The highest form of comedy has and always will be puns. So hop to it and tap into the wonderful world of beer-inspired puns when naming your beer or craft beer bar! We promise you won’t hear any booze from us!

С первым Апреля! [Happy Businessing!]

[DISCLAIMER: By no means do any of the tips in this article represent legal or business advice.  In fact, many of the tips in this post are completely stupid, satirical and written by an asshole who is trying to get fired to collect unemployment benefits.  We don’t know Russian hackers. We don’t recommend that anybody does anything illegal ever.  And we whole-heartedly apologize to any and everyone who is even slightly offended by anything written herein.  We will be sending ourselves to sensitivity training to try to understand what went wrong in our childhood that makes us totally not responsible for any of our behavior in life. Thank you.]


Entertained? Well, thanks- you’re far too kind.  

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Want to read more beer inspired thoughts?  Come back any time, friend us on Facebook, or follow us on Twitter:

Hi, I’m D.J. Pander.  I like beer.  I also blog. Follow me on MySpace.

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